Designing an Employee VIP Rewards Program for Boomin
Objective
Boomin tasked us with creating an employee VIP rewards program that would not only reward their staff but also reflect the elegance and sophistication of the Boomin brand. The aim was to design a comprehensive package that included both printed and virtual versions of the rewards card, ensuring a seamless experience for employees from the initial presentation through to full production and implementation.
Approach
Our approach began with understanding Boomin's brand identity and the specific needs of their employee rewards program. We focused on designing a gorgeously elegant package that encapsulated the essence of the Boomin brand. This involved meticulous attention to detail in both the physical and virtual components of the program. For the printed version, we crafted high-quality cards and packaging that exuded luxury and professionalism. Simultaneously, we developed a virtual card that provided the same level of sophistication and usability. Throughout the process, we ensured that every element of the design was cohesive and aligned with Boomin’s branding guidelines. Regular consultations with the Boomin team were essential to gather feedback and make necessary adjustments to meet their expectations fully.
Results
The final product was a beautifully crafted employee VIP rewards program that seamlessly combined both printed and virtual elements. The elegant design of the physical cards and packaging was highly praised, providing employees with a tangible sense of recognition and value. The virtual card mirrored this experience, offering convenience and accessibility without compromising on the luxurious feel. The integrated approach ensured a consistent brand experience, whether employees interacted with the physical or digital version of the rewards program. As a result, Boomin successfully launched a rewards initiative that not only motivated and rewarded their employees but also reinforced the company's brand values and image.